1. My kids are the reason I get out of bed each morning...and the reason I crawl back in, exhausted, each night.
2. I absolutely adore alliteration.
3. I've known my husband since we were both in kindergarten, but it’s not the story you think it is.
3. Some of my favorite writers are Donna Tartt, Meg Wolitzer, David Sedaris, and E. M. Forster.
4. I've tried my hand at stand-up comedy. It's both terrifying and exhilarating.
5. I believe that people make or break the workplace. No matter what kind of drudgery you're doing, if you're part of a great team, the work can be enjoyable.
6. When I was a little girl, I wanted to be an actor – and I might still give it a try some day.
7. My oldest son is named after Max from 'Where the Wild Things Are.'
8. Great branding excites me. No, really.
9. I'm not an early bird or a night owl. I'm more of a late afternoon pigeon.
10. I think the most effective copy appeals to an emotion. It grips your heart and makes you feel something powerful.